Brand Building through Closed-Loop Marketing and PR

A brand is the emotional shortcut between an organization and its clients.

It is critical to know and communicate to clients the emotional and rational connection you want them to make with your firm. Reinforcing your brand through clear and effective marketing communications and packaging is essential. “Solution branding” will help...

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How to Market Professional Services and Grow Sales

It's all about smart, compelling communications and "closing the loop."

Create a memorable email cover letter, spot-on meeting agenda, and innovative proposal. Make sure you understand your client's wants and needs. Summarize what you think you know and ask for confirmation. Then under-promise and over-deliver. Most important...

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