LinkedIn cheat sheet

21 hidden tricks to market, promote and grow your business
http://tiny.cc/cicfn

Use LinkedIn to grow your business:

Announce your new products and services, offer advice, join groups, and start discussions
http://tiny.cc/xfxa6

Make your business intelligence visual and interactive

Get answers in real-time, take action, and shrink your decision-making window. 
http://tiny.cc/11fwd

Are you in the best-fit job / career?

This free test shares some keen insights. My scores: Creator 85, Persuader 80, Thinker 70, Doer 50. What's yours?
http://tiny.cc/r5d7i

Tweet your professional services offering

Don’t let your professional services marketing go stale -- 17 tips from the pros.
http://tiny.cc/3x2e2

Social media meets B2B marketing

Social media comes of age: the medium is considered a standard direct marketing and bus dev tool -- even for B2B organizations
http://tiny.cc/3cwrq

Monetize your customers' insights

Forrester Research "Voice of the Customer" -- Ways to monetize insights through a CSAT (Customer Satisfaction) survey
http://tiny.cc/ze7vt

Mocial survey results

Key trends on how companies are using Social, Mobile, Local and Email to communicate with customers and prospects
http://tiny.cc/80xe4

The "Generosity Experiment"

#TED Sasha Dichter of the Acumen Fund shares the results of his month-long experiment where he said "yes" to every request for help
http://tiny.cc/yapcx

B2B content marketing drives awareness and engagement.

This survey from uber-blogger Holger Schulze shares which channels deliver the most leads - and more
http://tiny.cc/snbxm

Non-paid marketing: get found everywhere for free

Grow followers: share your ideas and tweet others' content in your niche. Readers will enjoy and re-share.
http://tiny.cc/eyu1q

Your customer's service experience

Do you offer exceptional customer service? Method Products establishes connections through emotional differentiation & shared values - i.e., “the love of (safe) clean.”
http://tiny.cc/6te6b

8 timeless business development tips

Focus on referrals, sell solutions, understand biz drivers, build a niche, network!, view your business as a franchise, use a service methodology, and offer training.
http://tiny.cc/ttsik

Make your presence known

Companies big and small: do things that attract attention and generate a buzz. Think/act outside the box - or your business will be buried alive.
http://tiny.cc/r9i94

Social media marketing

9 important sites http://tiny.cc/zy4eu
... and 9 other not-so-obvious (but cool) social media sites
http://tiny.cc/huljf

5 business development tactics that don’t change

Market knowledge. Prospect research. Teamwork. Presentation. Delivery.
Read more: http://tiny.cc/0f9k0

Social media comes of age

The medium is considered a standard direct marketing and bus dev tool -- even for B2B
http://tiny.cc/3cwrq

Monetize customer insights through a CSAT

Forrester Research Voice of the Customer: Customer Satisfaction Surveys
http://tiny.cc/ze7vt

Mocial survey results

Key trends on how companies are using Social, Mobile, Local and Email to communicate with customers and prospectshttp://tiny.cc/80xe4

Organic marketing works - and it's free!

"Non-Paid Marketing: How to Get Found Everywhere For Free" Fantastic webinar, great tips - e.g., Grow followers: share your ideas AND tweet others' content in your niche. Readers will enjoy and re-share.

http://tiny.cc/eyu1q

Improve your customers' experience

Do you offer a rigorous customer service experience? Method Products establishes a connection through emotional differentiation and shared values - i.e., “the love of (safe) clean.”

http://tiny.cc/4euf4

Join new LinkedIn Group! Professional Services Bus Dev

Learn and share strategies, tactics, and tips to engage prospects/customers & grow sales!
http://tiny.cc/3jjfr

Emotions influence decision-makers

A k a, why jurors found Casey Anthony "not guilty."

Emotion.


Caylee Anthony

Compare and contrast defense attorney Jose Baez’ words, tone, and passionate approach with the serious and contrived demeanor of the lead prosecutor, Jeff Ashton.

Baez keyed in on what all marketers know – people make buying, and virtually all other, decisions based, in large part, on emotion.

Conflicting “want vs. need” (i.e., guilty vs. not guilty) emotions tugged at each juror's head and heart, especially while being subjected to countless illustrations of courtroom theatrics.

How many times did you see Baez passionately pound on the witnesses?

Jose Baez, Casey Anthony's defense attorney

In his opening statement, Baez bellowed as he described a scene depicting Anthony’s father, George, as being furious when he found that Caylee had (supposedly) drowned.

“Look what you’ve done! Your mother is going to be furious!” Baez yelled as he re-enacted what he presumed George said after finding Caylee’s dead body.

How did Ashton respond to these theatrics?

He didn’t.

Ashton’s stone-cold, fact-based presentation and face-covered snickering during Baez’ closing argument alienated the jurors.

Prosecutor Ashton laughing at Jose Baez

Ashton’s performance (let’s face it, that’s what attorneys do) left them feeling nothing – no sympathy, no empathy, and no emotion – for what Caylee endured, more likely than not at the hands of her very own mother.

Also this: on February 18, 2009, documents released by the State Attorney's Office in Florida indicated that the same type of laundry bag, duct tape, and plastic bags discovered at the crime scene were found in the house where Casey and Caylee resided. An entry from Casey Anthony's diary was also released. The prosecution stated that Casey Anthony had written it in 2008 immediately after murdering her child.

The entry, dated June 21, states: “I have no regrets, just a bit worried. I just want for everything to work out okay. I completely trust my own judgment & know that I made the right decision. I just hope that the end justifies the means. I just want to know what the future will hold for me. I guess I will soon see -- This is the happiest that I have been in a very long time. I hope that my happiness will continue to grow -- I've made new friends that I really like. I've surrounded myself with good people -- I am finally happy. Let's just hope that it doesn't change.”

Casey Anthony living "the beautiful life"

The defense warned the jury not to make a decision based on emotion – anger would presumably bias the jury toward a guilty verdict. Instead, jurors went in the opposite direction and, purportedly, made a “technical, legally correct decision.”

However, the jurors appeared not to possess an ounce of common sense. Perhaps they also lacked the tolerance to take the time required to closely study the facts and make a judicious decision. After less than 11 hours, they returned a not-guilty verdict on the case’s three major counts.

The jurors heard a great deal of evidence – 30+ days of sequestration and isolation are difficult to endure.

However, chances are that – whether the jurors’ based their decision on Baez’s convincing theatrics, Ashton’s soul-less arrogance, or their own self-serving desire to rapidly end this seemingly solution-less case – the verdict was not solely fact-based.

Defense attorneys and, in this instance, a certain prosecutor, needed to account for the fact that jurors process and incorporate emotional information into their judgments.

Human decisions – jury verdicts and otherwise – are never completely void of emotion.

B2B content marketing trends

Holger Schulze's 2011 B2B content marketing survey reveals interesting results, but misses an important angle. What about market surveys, studies, intellectual capital (IC) / thought leadership pieces, briefs and white papers? These projects drive industry & media alliances, survey results, top line finding PPTs, keynote/panel presentations, and many other business development opportunities. The genuine power of IC projects that produce content is the project's bus dev process that establishes and enhances relationships, sows bus dev seeds, generates qualified leads, and adds sales.

Facebook update: connect with your market

In this eBook you'll learn how to: * Optimize the Facebook page for search * Use iFrames for custom Facebook page content * Optimize the Like button and the Open Graph to improve engagement * Create a contest that will accomplish almost any conversion goal.

1. The Facebook Like Button and the Open Graph - Mark Spangler
2. IFrames for Facebook Page Custom Content - Janet Driscoll Miller
3. Optimizing the Facebook Page for Search - Ann Smarty
4. Facebook Contests and Competitions - Brian Honigman
5. Using Facebook Connect for Ecommerce - Linda Bustos
6. Facebook Location Based Marketing: Places and Deals - Jeff Ente
7. Facebook Comments - Jeff Ente
8. Advertising on Facebook - Kelly Gillease