In this eBook you'll learn how to: * Optimize the Facebook page for search * Use iFrames for custom Facebook page content * Optimize the Like button and the Open Graph to improve engagement * Create a contest that will accomplish almost any conversion goal.
1. The Facebook Like Button and the Open Graph - Mark Spangler
2. IFrames for Facebook Page Custom Content - Janet Driscoll Miller
3. Optimizing the Facebook Page for Search - Ann Smarty
4. Facebook Contests and Competitions - Brian Honigman
5. Using Facebook Connect for Ecommerce - Linda Bustos
6. Facebook Location Based Marketing: Places and Deals - Jeff Ente
7. Facebook Comments - Jeff Ente
8. Advertising on Facebook - Kelly Gillease
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