B2B content marketing trends

Holger Schulze's 2011 B2B content marketing survey reveals interesting results, but misses an important angle. What about market surveys, studies, intellectual capital (IC) / thought leadership pieces, briefs and white papers? These projects drive industry & media alliances, survey results, top line finding PPTs, keynote/panel presentations, and many other business development opportunities. The genuine power of IC projects that produce content is the project's bus dev process that establishes and enhances relationships, sows bus dev seeds, generates qualified leads, and adds sales.